Let’s set the scene. It’s the height of summer, and your beer garden is crammed full of people. Everybody is out enjoying the sunshine. A large family are spread over two tables, catching up on the family gossip while they wait for their evening meal, watching their kids play in the orchard. A group of young people are toasting the summer with a round of beers, laughing and snapping selfies in their sunglasses. Over by the river a group of nature enthusiasts are swapping notes on the day’s sightings whilst spotting kingfishers and enjoying pints of Guinness. And in a leafy corner a young couple are sharing a romantic meal for two, cuddling together as the bees meander through the hedgerow.
It’s the perfect evening, and your pub is livelier and more profitable than at any other time of the year.
But as the sun sinks lower in the sky, the crowds start to disperse. There’s a beautiful sunset filtering through the trees, setting the river on fire and casting long shadows over the grass – but there’s also a chilly breeze winding through the patio umbrellas that’s making your customers shift in their seats, put on another layer, and start gathering their things to head home. The night’s just beginning for the crowd of twenty-somethings, but as they head inside and find your pub full to bursting they decide to move on to another establishment. The naturalists say a regretful goodbye to the riverside and make their way home to watch for bats from their own conservatories. Feeling the chill, the young couple depart for a twilight walk along the river bank. And although the kids in the orchard running and swinging and dodging through the trees feel like the night could last forever, Grandad is starting to shiver under his pile of blankets and the inevitable cry of “time to go home” comes far too soon.
It’s very frustrating as a landlady, restaurant owner or bar manager to watch your patrons disappear and your clientele halve every time the temperature drops. If only you could make the good times last longer. If only you could keep your pub garden bustling with happy customers right up until last orders. If only your outdoor eatery could generate that level of business all year round…
Impossible? Not anymore. With infrared heating, the dream of outdoor dining all year round and right up until closing time has become a reality for pubs, restaurants and outdoor eating establishments all over the country.
Infrared heaters have revolutionised the outdoor heating market by providing an invigorating form of radiated heat which directly warms people and objects regardless of the temperature of the air. Radiated heat, unlike convected heat, is not lost through the movement of the air, so your patrons will be able to enjoy infrared heat even if it’s a cool and breezy day. Infrared is the same form of heat given off by the sun – so your customers can bathe in heat that feels pleasantly like the warmth of the sun long after sunset!
Our range of outdoor infrared heaters includes heaters of all sizes for establishments large and small. If you want to heat a small patio or roof terrace in an urban eatery our collection of wall mounted infrared heaters might be perfect for the job. If you’re looking to heat on a larger scale, you’ll find our dedicated range of outdoor restaurant heaters which features tall heating towers designed to stand between tables in large pub gardens or country park cafes, offering heating spans of up to 42 m2. There’s even a specialised tower heater with built in table and ashtray that’s perfect for outdoor smoking shelters – popular throughout the seasons! With weatherproof heaters in a range of styles for budgets large and small, the perfect heater for your establishment could be just a click away at Infrared Heaters Direct.
The draught-resisting properties of radiated heat make infrared one of the most energy-efficient heating strategies for outdoor locations. Whether you’re looking to heat a restaurant, a pub garden, a riverside pizzeria, a coffee shop on a city centre square, an ice-cream parlour in an urban park, or any other commercial outdoor eatery, you’ll find that the running costs of your heaters are quickly eclipsed by the increase in revenue that comes from taking full advantage of your outdoor spaces. Making full use of outdoor dining spaces effectively increases your customer capacity – and if you can do that all evening long you’ll soon see your profits on the rise.
And it’s not just the summer evenings to make the most of once you’ve upgraded your outdoor eating areas with infrared heating. In Britain we’re a nature-worshipping nation, throughout the seasons – as enamoured by the summer sunflowers as we are by the late-flowering October chrysanthemums and the February snowdrops. And we’re hardy with it – happily shivering in the spring to spot the first crocuses, trekking out in autumn to enjoy the turning leaves and stamping through the snow to watch the winter geese migration. But we have our limits – no one wants to feel the cold when they’re enjoying a nice meal, or shiver over a round of drinks at the pub.
That’s where infrared comes in, helping you salvage those blowy spring days, cloudy autumn evenings and fine winter mornings: allowing your customers to enjoy outdoor dining all year round.
It’s true there’s no substitute for those blazing summer days. We know you’re unlikely to see people flocking to your beer garden on an overcast November afternoon in the same way they do in an August bank holiday heatwave. But for the many people who work inside all day long, yearning for a breath of fresh air, the appeal of an establishment that helps you enjoy the outdoors over a pint in all weathers is not to be underestimated. It could be the unique selling point which makes your restaurant stand out in an increasingly competitive market.
So if you think infrared heating could provide that vital business boost to your outdoor dining venture, why not have a chat with our friendly sales team today? Our expert heating advisors are only too happy to help you find the perfect infrared heaters to rejuvenate your business this summer. Call us on 0330 880 8383 for a free quote.